Effective as of September 24th, 2020

We at Sheer Delight Lingerie LLC,  (“Sheer Delight Lingerie LLC,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared.  This Privacy Policy relates to the information collection and use practices of Sheer Delight Lingerie LLC in connection with our online services and mobile applications (the “Services”), which are made available to you through a variety of platforms, such as through (the “Site”), through Facebook, Twitter, and other social media (collectively, “Social Media”), and through cell phones, personal digital assistants, and other mobile devices (collectively, the “Mobile Devices”).  The Site, our Social Media pages, and the Mobile Devices are collectively referred to as the “Platforms.”

By visiting our Site and/or using our Services on any of the Platforms, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use.    

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

The Information We Collect

1. Personal Information

When you sign up to become a member of The Panty Society (“Member”), you will be required to provide us with personal information about yourself (collectively, the “Personal Information”).  Such Personal Information for Members includes your name, email address, date of birth, undergarment size, and phone number.  We do not collect any Personal Information from you when you use the Services unless you provide us with the Personal Information voluntarily.  And, we do not sell, rent, or license any Personal Information that you provide to us.   

2. Billing Information

In order to order a Subscription, you will be required to provide certain information in addition to the Personal Information noted above.  Such information will include a debit card number, credit card number, and similar information (collectively, the “Billing Information”). When you order a Subscription plan through our Services, you provide our third party payment processor your credit card and payment information.

3. Geolocational Information

In order to provide the Services while you are using a Mobile Device, we may request your permission to automatically collect geolocation information from your Mobile Device, your wireless carrier, or certain third-party service providers (“Geolocational Information”).  Collection of such Geolocational Information occurs only when the Services are running on your Mobile Device.  You may decline to allow us to collect such Geolocational Information, in which case we may not be able to provide certain services to you.  Because your Geolocational Information is subject to abuse by others, please be sure to manage your Mobile Device and privacy preferences on the Services on an ongoing basis.

4. Other Information

In addition to the Personal Information and Billing Information, that you voluntarily provide to us and the Geolocational Information that we may automatically collect, we may collect additional information (collectively, the “Other Information”).  Such Other Information may include:

a. From You.  Additional information about yourself that you voluntarily provide to us, such as your gender and your product and service preferences.

b. From Your Activity.  Information that we automatically collect when you use the Services, such as the type of Platform you’re using, your IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Site you visit, and similar information concerning your use of the Services.   

c. From Cookies.  Information that we collect using “cookie” technology.  Cookies are small packets of data that a website stores on your computer’s hard drive so that your computer will “remember” information about your visit.  We use cookies to help us collect Other Information and to enhance your experience using the Services.  If you do not want the Platforms to place a cookie on your hard drive, you may be able to turn that feature off on your computer or Mobile Device.  Please consult your Internet browser’s documentation for information on how to do this.  However, if you decide not to accept cookies from us, the Services may not function properly.  When the Services are made available to you through Facebook, Twitter, and/or other third-party Social Media sites, please be aware that these other sites maintain their own policies regarding cookies and the collection and use of information.  You are responsible for reviewing those policies.

d. From Other Sources.  Information that we collect or receive from Facebook, Twitter, and/or other third-party Social Media sites on which you have used the Services in accordance with their terms of use and privacy policies.  

The Information Collected by or Through Third-Party Advertising Companies

We may share Other Information about your activity on the Platforms with third parties for the purpose of optimizing advertising you see on the Platforms and elsewhere.  It is important to note, however, that we do not share any of your Personal Information with these parties.  These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect this non-personal information for such purposes.  Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site.

Accessing and Modifying Personal Information and Communication Preferences

If you have registered for the Services, you may access, review, and make changes to your Personal Information, Billing Information, and Other Information by following the instructions found on the applicable Platform.  In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Sheer Delight Lingerie LLC marketing email.  Members cannot opt out of receiving transactional emails related to their account.  We will use commercially reasonable efforts to process such requests in a timely manner.  You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.

How We Use and Share the Information  

We use the Personal Information, the Billing Information, the Geolocational Information, and the Other Information to provide you the Services, solicit your feedback, inform you about our products and services, to administer our rewards and promotional programs, and to improve our Services to you.  Also, we may share Personal Information, Billing Information, Geolocational Information, Property Information, and/or Other Information as described below.

How We Protect Your Information

We take commercially reasonable steps to protect the Personal Information, the Geolocational Information, and the Other Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.  Please understand, however, that no security system is impenetrable.  We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Platforms may not be secure, and you should therefore take special care in deciding what information you send to us via email.  

Important Notice to Non-U.S. Residents

The Site and the Services are operated in the United States.  If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States.  By using the Platform and/or providing us with any information, you consent to this transfer.  


We do not knowingly collect Personal Information from children under the age of 13 through the Services.  If you are under 13, please do not give us any Personal Information.  We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Services without their permission.  If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

External Websites

The Site and the Services may contain links to third-party websites.  Sheer Delight Lingerie LLC has no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links.  As such, we are not responsible for the content or the privacy policies of those third-party websites.  You should check the applicable third-party privacy policy and terms of use when visiting any other websites. 

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy.  We may change this Privacy Policy from time to time, and will post any changes on the Site as soon as they go into effect.  By accessing the Site or using the Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes.  Please refer back to this Privacy Policy on a regular basis. 

How to Contact Us

If you have questions about this Privacy Policy, please email us at